Hot Logo Trends to Watch for in 2017

In the street, in stores, on the web… Every day we see all kinds of logos. Each icon stands for a commercial company, non-profit organization, personal blog, sports event, festival, etc.

A good logo is way more than a randomly selected icon. Logo industry features a variety of ever-changing trends that reflect - with a varying degree of accuracy - the expectations of target audiences. Modern designers have a wide array of advanced tools to create smart effects and compositions that seemed impossible 10-20 years ago. To stay competitive, a company needs to make sure that its logo goes in line with the latest trends.

Curious as to what trends will dominate the scene in 2017?
At Logomak, we’ve summarized logo design concepts that will look edgy in 2017.

Here are major trends in logo design in 2017:

Minimalist design means stripping away all irrelevant elements and focusing on the message.

Letter stacking will keep on holding ground. A large message is placed either horizontally or vertically without compromising the visual appeal of a logo.

Lettering creates refined, visually appealing handwritten texts.

Gradients are back in business, meaning that we’ll be seeing a lot of colorful, cheerful designs.

Line art features a continuous thin line used to create both the image and text.

Stencil typography is a beautiful design concept that is surely going to gain momentum next year.

Overlapping gradients means using overlapping geometric forms to create unique, memorable images. This relatively novel trend can be successfully used across industries.

Below, we’ve brought together trending designs that are expected to make a mark in 2017. Get ready to fish for fresh ideas and inspiration!